There’s an old adage that goes:
- If you want something done, give it to a busy person.
I think this would be a good modern corollary:
- Given a choice of new-hire candidates, choose the one with an active side-hustle.
In the course of launching a Private Label product on Amazon, I have learned and succeeded at all of these things:
- Setting up a DBA name
- Buying a new domain
- Creating a new website
- Opening a business checking account
- Establishing a county sales tax ID
- Configuring an online accounting package
- Product Ideation
- Customer prospect surveys
- Product Selection
- Product Sales and Profitablity Analysis
- Art concept selection
- Product specification
- Hiring artists
- Hiring virtual assistants
- Hiring content writers
- International product sourcing research
- Interviewing manufacturers
- Materials selection
- Price and order quantity negotiation
- Cross-cultural written communication
- Handling supplier staff changes
- Product sample quality-checks
- Hiring third-party product inspectors
- Arranging international shipping
- Scheduling international wire transfers
- Creating Amazon product listings
- Coordinating professional photography
- Product search term/keyword analysis
- Product launch planning
- Product promotion
- Automation vendor selection
- Automating post-sales communications
- Providing fantastic customer service
…and probably a half-dozen things I forgot.
The time and energy required to overcome all the obstacles one encounters when launching a new product on a new platform are significant. This process is not for the faint of heart. Or the lazy. Or the impatient.
If I’m driven enough to put in months of effort to learn new skills and make some side money… imagine what I can do for someone who’s supporting my family with a regular paycheck?
Find out by hiring me… or anyone who has an active side-hustle. We’re a good bet.
What’s that you say? Where’s this alleged product I launched? Check it out here.
Image: Adam Freidin via Flickr