There’s an old adage that goes:
- If you want something done, give it to a busy person.
I think this would be a good modern corollary:
- Given a choice of new-hire candidates, choose the one with an active side-hustle.
Consider this…
In the course of launching a Private Label product on Amazon, I have learned and succeeded at all of these things:
- Branding
- Setting up a DBA name
- Buying a new domain
- Creating a new website
- Opening a business checking account
- Establishing a county sales tax ID
- Configuring an online accounting package
- Product Ideation
- Customer prospect surveys
- Product Selection
- Product Sales and Profitablity Analysis
- Art concept selection
- Product specification
- Hiring artists
- Hiring virtual assistants
- Hiring content writers
- International product sourcing research
- Interviewing manufacturers
- Materials selection
- Price and order quantity negotiation
- Cross-cultural written communication
- Handling supplier staff changes
- Product sample quality-checks
- Hiring third-party product inspectors
- Arranging international shipping
- Scheduling international wire transfers
- Creating Amazon product listings
- Coordinating professional photography
- Product search term/keyword analysis
- Product launch planning
- Product promotion
- Automation vendor selection
- Automating post-sales communications
- Providing fantastic customer service
…and probably a half-dozen things I forgot.
The time and energy required to overcome all the obstacles one encounters when launching a new product on a new platform are significant. This process is not for the faint of heart. Or the lazy. Or the impatient.
Bottom line:
If I’m driven enough to put in months of effort to learn new skills and make some side money… imagine what I can do for someone who’s supporting my family with a regular paycheck?
Find out by hiring me… or anyone who has an active side-hustle. We’re a good bet.
Image: Adam Freidin via Flickr