Hire a Side-Hustler

There’s an old adage that goes:

  • If you want something done, give it to a busy person.

I think this would be a good modern corollary:

  • Given a choice of new-hire candidates, choose the one with an active side-hustle.

Consider this…

In the course of launching a Private Label product on Amazon, I have learned and succeeded at all of these things:

  • Branding
  • Setting up a DBA name
  • Buying a new domain
  • Creating a new website
  • Opening a business checking account
  • Establishing a county sales tax ID
  • Configuring an online accounting package
  • Product Ideation
  • Customer prospect surveys
  • Product Selection
  • Product Sales and Profitablity Analysis
  • Art concept selection
  • Product specification
  • Hiring artists
  • Hiring virtual assistants
  • Hiring content writers
  • International product sourcing research
  • Interviewing manufacturers
  • Materials selection
  • Price and order quantity negotiation
  • Cross-cultural written communication
  • Handling supplier staff changes
  • Product sample quality-checks
  • Hiring third-party product inspectors
  • Arranging international shipping
  • Scheduling international wire transfers
  • Creating Amazon product listings
  • Coordinating professional photography
  • Product search term/keyword analysis
  • Product launch planning
  • Product promotion
  • Automation vendor selection
  • Automating post-sales communications
  • Providing fantastic customer service

…and probably a half-dozen things I forgot.

The time and energy required to overcome all the obstacles one encounters when launching a new product on a new platform are significant. This process is not for the faint of heart. Or the lazy. Or the impatient.

Bottom line:

If I’m driven enough to put in months of effort to learn new skills and make some side money… imagine what I can do for someone who’s supporting my family with a regular paycheck?

Find out by hiring me… or anyone who has an active side-hustle. We’re a good bet.

What’s that you say? Where’s this alleged product I launched? Check it out here.


Image: Adam Freidin via Flickr

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