Hire a Side-Hustler

There’s an old adage that goes:

  • If you want something done, give it to a busy person.

I think this would be a good modern corollary:

  • Given a choice of new-hire candidates, choose the one with an active side-hustle.

Consider this…

In the course of launching a Private Label product on Amazon, I have learned and succeeded at all of these things:

  • Branding
  • Setting up a DBA name
  • Buying a new domain
  • Creating a new website
  • Opening a business checking account
  • Establishing a county sales tax ID
  • Configuring an online accounting package
  • Product Ideation
  • Customer prospect surveys
  • Product Selection
  • Product Sales and Profitablity Analysis
  • Art concept selection
  • Product specification
  • Hiring artists
  • Hiring virtual assistants
  • Hiring content writers
  • International product sourcing research
  • Interviewing manufacturers
  • Materials selection
  • Price and order quantity negotiation
  • Cross-cultural written communication
  • Handling supplier staff changes
  • Product sample quality-checks
  • Hiring third-party product inspectors
  • Arranging international shipping
  • Scheduling international wire transfers
  • Creating Amazon product listings
  • Coordinating professional photography
  • Product search term/keyword analysis
  • Product launch planning
  • Product promotion
  • Automation vendor selection
  • Automating post-sales communications
  • Providing fantastic customer service

…and probably a half-dozen things I forgot.

The time and energy required to overcome all the obstacles one encounters when launching a new product on a new platform are significant. This process is not for the faint of heart. Or the lazy. Or the impatient.

Bottom line:

If I’m driven enough to put in months of effort to learn new skills and make some side money… imagine what I can do for someone who’s supporting my family with a regular paycheck?

Find out by hiring me… or anyone who has an active side-hustle. We’re a good bet.

What’s that you say? Where’s this alleged product I launched? Check it out here.


Image: Adam Freidin via Flickr

Turn the Page

Process savant and SW geek ISO customer value zealots for LTR.

“Life is what happens to you while you’re busy making other plans.”

I like that quote most of the time. It’s one of those phrases you like to tell others to get the laugh but you never want to hear it yourself.

See, I enjoy the illusion of control — the idea that I’m steering my own ship and responsible for all significant outcomes in my world. Anyone who’s been on the plant for more than a few years knows this is completely bogus. It remains a popular fantasy nonetheless, enjoyed by positive, proactive, pragmatic types like me who don’t waste time whining about life’s potholes or staring behind them.

This Fall a fissure opened in the road ahead. I thought for a while that my current company held enough opportunity and longevity that I would be able to retire from here. They had other plans. So while I’m not seeking a friend for the end of the world (a cute movie), I am…

Seeking a New Opportunity

To help a good company become even better.

  • Part of a small team of zealots who drink customer value Koolaid every day
  • Responsible for an ever-improving value delivery engine
  • Little to no bureaucracy
  • Family-friendly culture
  • Creative experiments are the rule

No calls from the Borg please. I’ve done the minion thing and it fails to satisfy. Of course, had you made me 6 of 9 or 8 of 9 I might have stayed. 😉

No, I want to be involved in the realization of


If you ply the trade of a software craftsman, it’s tempting to think that you deal in code. But the bits and builds we deliver are the result of a vision. A tiny spark of an idea forms in the mind of a creative person — someone brave enough to articulate a brand new thing. Something that is not but must be. Through painstaking dialectic this apparition must be given bones and flesh and skin and fitted to a given purpose and commanded to come forth. To stand and to serve. It must be tested and hardened to withstand abrasions and abuse. To survive both ignorance and malice — the novice and the knave. All while deftly delivering the magic for which it was born: to move drudgery from human to machine.

Contact Info

Really? You’re gonna be like that?


I have a generally affable disposition and placid demeanor. A long fuse, if you will, and the ability to get along with many types of people. But there are a few things that get under my skin.


Unless God cut you out of the herd and told you that you are special, get over yourself. Or rather, just be yourself and lose the posturing. If we acknowledge that you’re a big deal, can we move on to building something together instead of stroking your ego?


If you really just don’t care, would you please choose a job where your lack of enthusiasm is irrelevant? There’s a good lad. Oh, and try not to infect those who believe that their work matters.


You can revel in stillness and do nothing if you want to. Just not here, where people are doing actual work. Take your inaction and work-shifting down to the unemployment line where it belongs. If you can still move, that is.


Your dream of working for the CIA is admirable, but until they return your call how about sharing what you know with the rest of us working stiffs. Secretive kingdom-builders are neither appreciated nor long endured in a value-oriented culture.